Many people seem to wonder about the importance of listening in telesales. Some people say that telesales are solely based on talking; saying anything and everything that you can to the person at the other end of the line, just to make them purchased something from you. This type of mentality is one that belongs to mediocre salesmen, people that will never reach the peaks of success in this field. The path to becoming successful in telesales must go through the understanding of the importance of listening.
If you will become an excellent listener, then you will manage to sell anything to anyone. Most people will basically purchase anything, if that product is presented in a positive way. Since, each of us have our own perception of what is positive and what is not, in order to sell anything to anyone you will have to understand the necessities, likes and dislikes of the people to whom you are selling. The only way to achieve the things mentioned is by learning how to listen to other people and only by going through an efficient telesales training program will you discover how that is done.
If you are provided with the right tools, you will manage to sell ice to the Eskimos, as the proverb goes. And those tools can only come from taking sales training courses, and learning from true professionals in the telesales business.
Let’s say you are in need to sell a vacuum cleaner, and you are discussing with a client that says nothing else than that he is not interested. While you are presenting the benefits of the product, you hear some noises made by children. In this situation, you can make the logical deduction that the person to whom you are conversing is a parent. This is a very important thing that you should know, and listening has proven to be extremely useful in finding out this crucial aspect. Form the moment you discover this, you should immediately but tactfully change the subject and start talking about the difficulties of being a parent. Most parents warm up immediately when they are given the opportunity to talk about their kids, and if they can complain about how hard it is to be a parent is even better. Once you begun a conversation with the parent, you should talk about the mess that kids make, and how difficult it is to keep up with them, because they are so energetic and destructive. When the parent agrees, because he will, since all children are exactly the same, you must introduce the vacuum you are selling into the discussion again, and ask them if they are satisfied with their current vacuum cleaner. In this way, you have started a discussion with a client that had no interest in buying something, and you have taken them to a position when he is actually listening to you. And all this was done by knowing how to listen. Learn more.
If you will become an excellent listener, then you will manage to sell anything to anyone. Most people will basically purchase anything, if that product is presented in a positive way. Since, each of us have our own perception of what is positive and what is not, in order to sell anything to anyone you will have to understand the necessities, likes and dislikes of the people to whom you are selling. The only way to achieve the things mentioned is by learning how to listen to other people and only by going through an efficient telesales training program will you discover how that is done.
If you are provided with the right tools, you will manage to sell ice to the Eskimos, as the proverb goes. And those tools can only come from taking sales training courses, and learning from true professionals in the telesales business.
Let’s say you are in need to sell a vacuum cleaner, and you are discussing with a client that says nothing else than that he is not interested. While you are presenting the benefits of the product, you hear some noises made by children. In this situation, you can make the logical deduction that the person to whom you are conversing is a parent. This is a very important thing that you should know, and listening has proven to be extremely useful in finding out this crucial aspect. Form the moment you discover this, you should immediately but tactfully change the subject and start talking about the difficulties of being a parent. Most parents warm up immediately when they are given the opportunity to talk about their kids, and if they can complain about how hard it is to be a parent is even better. Once you begun a conversation with the parent, you should talk about the mess that kids make, and how difficult it is to keep up with them, because they are so energetic and destructive. When the parent agrees, because he will, since all children are exactly the same, you must introduce the vacuum you are selling into the discussion again, and ask them if they are satisfied with their current vacuum cleaner. In this way, you have started a discussion with a client that had no interest in buying something, and you have taken them to a position when he is actually listening to you. And all this was done by knowing how to listen. Learn more.